Sarma, Sarmistha
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Cases on branding strategies and product development : successes and pitfalls
by:
Singh, Sukhvinder; Sarma, Sarmistha; IGI Global
(Language materials, printed)
, [editor.]
Subjects
Product management- Case studies.
Brand name products- Case studies.
Innovative social branding
Branding and new product development
HF5415.15
Branding and innovative practices
Brand positioning
Brand choice- Case studies.
658.8/27
Branding (Marketing)- Case studies.
Product and service identity
Strategic communications
Sensory positioning