Singh, Sukhvinder
概要
| 作品: | 1 作品在 0 項出版品 0 種語言 | |
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書目資訊
Cases on branding strategies and product development : successes and pitfalls
by:
Singh, Sukhvinder; Sarma, Sarmistha; IGI Global
(書目-語言資料,印刷品)
, [editor.]
主題
Product management- Case studies.
Brand name products- Case studies.
Innovative social branding
Branding and new product development
HF5415.15
Branding and innovative practices
Brand positioning
Brand choice- Case studies.
658.8/27
Branding (Marketing)- Case studies.
Product and service identity
Strategic communications
Sensory positioning