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Scribner, Lisa (1967-)

概要

作品:	6 作品在 0 項出版品 0 種語言

書目資訊

Engaging consumers through branded entertainment and convergent media by: Scribner, Lisa (1967-); Marti Parreño, Jose; Ruiz Mafe, Carla (1973-); IGI Global (書目-語言資料,印刷品) , [editor.]

主題

Cross-cultural issues Social networking Serious games Product placement in mass media. HF6146.P78 Gamification 658.8/27 Ethical issues Branded content Branding (Marketing) Product placement Branded casual games

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