Hajli, Nick (1979-)
概要
| 作品: | 3 作品在 0 項出版品 0 種語言 | |
|---|---|---|
書目資訊
Handbook of research on integrating social media into strategic marketing
by:
Hajli, Nick (1979-); IGI Global
(書目-語言資料,印刷品)
, [editor.]
主題
658.8/72
Social media.
Social network analysis
Distributed leadership
Sport marketing
Social commerce
HF5415.1265
Brand equity
Product development strategies
Strategic planning.
Virtual communities of practice
Internet marketing.
Employer branding
Customer relationship management
Brand communities
Marketing- Social aspects.