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Marketing strategy :a decision-focused approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing strategy :/ Orville C. Walker, Jr., John W. Mullins.
其他題名:	a decision-focused approach /
作者:	Walker, Orville C.
其他作者:	Mullins, John W.
出版者:	Boston :McGraw-Hill Irwin, : c2008.,
版本:	6th ed., international ed.
面頁冊數:	xx, 346 p. :ill. (chiefly col.) ; : 26 cm.;
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html
ISBN:	9780071263917 (McGraw-Hill international ed. : pbk.)

Marketing strategy :a decision-focused approach /
Walker, Orville C.

Marketing strategy :a decision-focused approach /Orville C. Walker, Jr., John W. Mullins. - 6th ed., international ed. - Boston :McGraw-Hill Irwin,c2008. - xx, 346 p. :ill. (chiefly col.) ;26 cm.

Includes bibliographical references and indexes.

ISBN: 9780071263917 (McGraw-Hill international ed. : pbk.)

LCCN: 2007034854Subjects--Topical Terms:

247826
Marketing
--Management.

LC Class. No.: HF5415.13 / .W245 2008

Dewey Class. No.: 658.8/02

Marketing strategy :a decision-focused approach /
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020 $a 9780071263917 (McGraw-Hill international ed. : pbk.)
020 $a 0071263918 (McGraw-Hill international ed. : pbk.) : $c NT978
020 $a 9780073529899 (pbk.)
020 $a 0073529893 (pbk.)
035 $a (OCoLC)ocn167504570
035 $a (OCoLC)167504570 $z (OCoLC)156810218
035 $a 0249928
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d BWX $d DLC
050 0 0 $a HF5415.13 $b .W245 2008
082 0 0 $a 658.8/02 $2 22
087 $a 496 $b W182 2008
100 1 $2 97000 $a Walker, Orville C. $3 248162
245 1 0 $a Marketing strategy : $b a decision-focused approach / $c Orville C. Walker, Jr., John W. Mullins.
250 $a 6th ed., international ed.
260 $a Boston : $c c2008. $b McGraw-Hill Irwin,
300 $a xx, 346 p. : $b ill. (chiefly col.) ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 0 $2 96060 $a Marketing $x Management. $3 247826
700 1 $2 97000 $a Mullins, John W. $q (John Walker) $3 399728
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html
900 $c 到館:2008/04/23 $d 編目:2008/04/23

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