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Buy.ology :truth and lies about why ...
Lindstrom, Martin, (1970-)

 

  • Buy.ology :truth and lies about why we buy /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Buy.ology :/ Martin Lindstrom.
    其他題名: truth and lies about why we buy /
    其他題名: Buyology
    作者: Lindstrom, Martin,
    出版者: New York :Doubleday, : c2008.,
    版本: 1st ed.
    面頁冊數: xi, 240 p. ;22 cm.;
    提要註: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
    標題: Neuromarketing. -
    ISBN: 0385523882 (hbk.) :
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40320639 前棟3F一般圖書區(圖書館) 3F General Monographic Collections (Front Building) 一般圖書 一般圖書 (Book) 496.34 L748 2008 一般使用(Normal) 在架 0 SDG12
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