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Social marketing casebook
~
National Social Marketing Centre.
Social marketing casebook
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social marketing casebook/ Jeff French, Rowena Merritt, and Lucy Reynolds.
作者:
French, Jeff.
其他作者:
Reynolds, Lucy.
出版者:
Los Angeles :SAGE, : 2011.,
面頁冊數:
1 online resource (vi, 270 p.) :ill. :
提要註:
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
標題:
Marketing. -
電子資源:
http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml
ISBN:
9781446253946
Social marketing casebook
French, Jeff.
Social marketing casebook
[electronic resource] /Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles :SAGE,2011. - 1 online resource (vi, 270 p.) :ill.
Includes bibliographical references and index.
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
ISBN: 9781446253946Subjects--Topical Terms:
253443
Marketing.
LC Class. No.: HF5414 / .F74 2011eb
Dewey Class. No.: 658.8
Social marketing casebook
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