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Innovations in services marketing an...
IGI Global

 

  • Innovations in services marketing and management : strategies for emerging economies
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: strategies for emerging economies
    其他作者: GoyalAnita, 1972-
    其他團體作者: IGI Global
    面頁冊數: PDFs (328 pages)
    標題: Marketing - Mangement -
    標題: Service industries - Management. -
    標題: Service industries - Marketing. -
    標題: Change management
    標題: Customer relationship management
    標題: Employee management
    標題: Healthcare delivery
    標題: Innovative marketing strategies
    標題: Market orientation
    標題: Organizational innovations
    標題: Public service innovation
    標題: Society and the consumer
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
    附註: Content Type: text
    摘要註: "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
    ISBN: 9781466646728
    內容註: Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath Marketing of library and information products and services: using services marketing mix / Kavita Chaddha Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta Quality of work/life and service quality / Ritu Narang, Smita Singh Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
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