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Integrating social media into busine...
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Lee, In (1958-)
Integrating social media into business practice, applications, management, and models
紀錄類型:
書目-語言資料,印刷品 : 單行本
其他作者:
LeeIn, 1958-
其他團體作者:
IGI Global
面頁冊數:
PDFs (342 pages).
標題:
Information technology - Management. -
標題:
Business enterprises - Information technology. -
標題:
Industrial management. -
標題:
Business enterprises - Technological innovations. -
標題:
Business models for implementation
標題:
Collective intelligence
標題:
Employee use of social media
標題:
Enterprise 2.0
標題:
Next generation social media
標題:
Social collaboration
標題:
Social media theory development
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6182-0
附註:
Content Type: text
摘要註:
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
ISBN:
9781466661837
內容註:
User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer Viral advertising and the implications of social media / Maria Petrescu Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra How Generation Y perceives social networking applications in corporate environments / Imed Boughzala Social media opportunities for market-driven firms / Elisa Arrigo Web 2.0 and social media in today's business world / Edward T. Chen Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims The role of social media in the knowledge-based organizations / Kijpokin Kasemsap Social media for business model improvement / In Lee.
Integrating social media into business practice, applications, management, and models
Integrating social media into business practice, applications, management, and models
/ In Lee, editor. - PDFs (342 pages)..
User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466661837ISBN 9781466661820ISBN 9781466661851
Information technologyBusiness enterprisesIndustrial management.Business enterprises -- Management. -- Information technology. -- Technological innovations.
Business models for implementationCollective intelligenceEmployee use of social mediaEnterprise 2.0Next generation social mediaSocial collaborationSocial media theory development
Lee, In
Integrating social media into business practice, applications, management, and models
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User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen
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Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa
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Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das
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Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer
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Viral advertising and the implications of social media / Maria Petrescu
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Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy
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Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr
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Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra
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How Generation Y perceives social networking applications in corporate environments / Imed Boughzala
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Social media opportunities for market-driven firms / Elisa Arrigo
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Web 2.0 and social media in today's business world / Edward T. Chen
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Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims
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The role of social media in the knowledge-based organizations / Kijpokin Kasemsap
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Social media for business model improvement / In Lee.
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"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
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