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Developing churn models using data m...

Mrsic, Leo (1973-)

Developing churn models using data mining techniques and social network analysis

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	KlepacGoran, 1972-
其他作者:	MrsicLeo, 1973-
其他作者:	KopalRobert, 1964-
其他團體作者:	IGI Global
面頁冊數:	PDFs (308 pages).
標題:	Data mining. -
標題:	Consumer satisfaction. -
標題:	Customer loyalty. -
標題:	Attribute relevance analysis
標題:	Behavioral variables
標題:	Churn prediction
標題:	Data sampling
標題:	Predictive analytics
標題:	Risk management
標題:	Web analytics
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6288-9
附註:	Content Type: text
摘要註:	"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.
ISBN:	9781466662896
內容註:	Churn problem in everyday business Setting (realistic) business aims Data mining techniques for churn mitigation/detection: intrinsic attributes approach Social network analysis (SNA) for churn mitigation/detection: introduction and metrics Data preparation and churn detection Churn analysis using selected structured analytic techniques Attribute relevance analysis From churn models to churn solution Measuring predictive power Churn model development, monitoring, and adjustment Churn case studies.

Developing churn models using data mining techniques and social network analysis
Klepac, Goran

Developing churn models using data mining techniques and social network analysis / by Goran Klepac, Robert Kopal and Leo Mrsic. - PDFs (308 pages)..
Churn problem in everyday business.
Content Type: textMedia type: electronicCarrier type: online resource"Research essentials collection".Restricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466662896ISBN 9781466662889ISBN 9781466662919
Data mining.Consumer satisfaction.Customer loyalty.
Attribute relevance analysisBehavioral variablesChurn predictionData samplingPredictive analyticsRisk managementWeb analytics

Mrsic, Leo

Developing churn models using data mining techniques and social network analysis
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200 1 $a Developing churn models using data mining techniques and social network analysis $f by Goran Klepac, Robert Kopal and Leo Mrsic.
215 1 $a PDFs (308 pages).
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a "Research essentials collection".
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-6288-9
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Churn problem in everyday business $a Setting (realistic) business aims $a Data mining techniques for churn mitigation/detection: intrinsic attributes approach $a Social network analysis (SNA) for churn mitigation/detection: introduction and metrics $a Data preparation and churn detection $a Churn analysis using selected structured analytic techniques $a Attribute relevance analysis $a From churn models to churn solution $a Measuring predictive power $a Churn model development, monitoring, and adjustment $a Churn case studies.
330 $a "This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014017276
452 1 $1 300 $a Print version: $1 001(DLC) 2014017276 $1 0101 $a 1466662883; 9781466662889
606 $a Data mining. $2 lc $3 384653
606 $a Consumer satisfaction. $3 347745
606 $a Customer loyalty. $2 lc $3 384652
610 1 $a Attribute relevance analysis
610 1 $a Behavioral variables
610 1 $a Churn prediction
610 1 $a Data sampling
610 1 $a Predictive analytics
610 1 $a Risk management
610 1 $a Web analytics
676 $a 658.8/342 $v 23
680 $a HF5415.525 $b .K56 2014e
700 1 $a Klepac $b Goran $f 1972- $4 author. $3 384649
702 1 $a Mrsic $b Leo $f 1973- $4 author. $3 384651
702 1 $a Kopal $b Robert $f 1964- $4 author. $3 384650
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6288-9

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