語系/ Language: 繁體中文

Computer-mediated marketing strategi...
IGI Global

 

  • Computer-mediated marketing strategies : social media and online brand communities
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: social media and online brand communities
    其他作者: OzuemWilson, 1974-
    其他作者: BowenGordon, 1950-
    其他團體作者: IGI Global
    面頁冊數: PDFs (406 pages).
    標題: Marketing - Social aspects. -
    標題: Social media. -
    標題: Online social networks. -
    標題: Internet marketing - Social aspects. -
    標題: Competitive advantage
    標題: Consumer behavior
    標題: Digital engagement
    標題: Digital marketing communications
    標題: Future trends in social networks
    標題: Retail store front
    標題: Stakeholder interaction
    標題: Web analytics
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8
    附註: Content Type: text
    摘要註: "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
    ISBN: 9781466665965
    內容註: Social media and online brand communities / Madina Ansarin, Wilson Ozuem Digital governance and social media engagement / Tobias Endress Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.
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