語系/ Language: 繁體中文

Cases on branding strategies and pro...
Singh, Sukhvinder

 

  • Cases on branding strategies and product development : successes and pitfalls
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: successes and pitfalls
    其他作者: SinghSukhvinder,
    其他作者: SarmaSarmistha,
    其他團體作者: IGI Global
    面頁冊數: PDFs (417 pages).
    標題: Brand choice - Case studies. -
    標題: Branding (Marketing) - Case studies. -
    標題: Brand name products - Case studies. -
    標題: Product management - Case studies. -
    標題: Brand positioning
    標題: Branding and innovative practices
    標題: Branding and new product development
    標題: Innovative social branding
    標題: Product and service identity
    標題: Sensory positioning
    標題: Strategic communications
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9
    附註: Content Type: text
    摘要註: "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
    ISBN: 9781466673946
    內容註: A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea Branding and brand management: case of Amul / Anupam Sharma Service branding through quality practices in public and private telecommunication organization / Archana Krishnan The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman Building and development of dairy "Dana" brand / Boris Milovic Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty.
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