語系/ Language: 繁體中文

Maximizing commerce and marketing st...
Burkhalter, Janee N. (1979-)

 

  • Maximizing commerce and marketing strategies through micro-blogging
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    其他作者: WoodNatalie T., 1970-
    其他作者: BurkhalterJanee N., 1979-
    其他團體作者: IGI Global
    面頁冊數: PDFs (380 pages)illustrations. :
    標題: Business planning. -
    標題: Blogs. -
    標題: Marketing - Management. -
    標題: Corporate controversy
    標題: Customer engagement
    標題: Customer service techniques
    標題: Data acquisition and analysis
    標題: Human resource management
    標題: Investment advice
    標題: Performance benchmarking
    標題: Tourism services
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9
    附註: Content Type: text
    摘要註: "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
    ISBN: 9781466684096
    內容註: Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox Twitter data acquisition and analysis: methodology and best practice / Stephen Dann Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.
多媒體
評論
  • 新增評論 分享你的心得,請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論,館方有權利刪除任何違反評論規則之發言,情節嚴重者一律停權,以維護所有讀者的自由言論空間。
Export
取書館別
 
 
變更密碼
登入