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Ambush marketing in sports : theory ...
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Nufer, Gerd.
Ambush marketing in sports : theory and practice
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
theory and practice
作者:
NuferGerd.,
出版地:
Abingdon, Oxon
出版者:
Routledge;
出版年:
c2013.
面頁冊數:
xiv, 157 p.ill., port. :
集叢名:
Routledge sports marketing
標題:
Electronic books. -
標題:
Corporate sponsorship. -
標題:
Sports - Marketing. -
電子資源:
http://www.tandfebooks.com/isbn/9780203371282
ISBN:
9780203371282
內容註:
1. Introduction 2. Theoretical foundation of ambush marketing 3. Ambush marketing in practice 4. Structuring the strategies and manifestations of ambush marketing 5. Consequences of ambush marketing 6. Interdisciplinary evaluation of ambush marketing 7. Prevention of ambush marketing 8. Empirical research on the impact of ambush marketing 9. Critical assessment of ambush marketing 10. Final observations.
Ambush marketing in sports : theory and practice
Nufer, Gerd.
Ambush marketing in sports
: theory and practice / Gerd Nufer. - Abingdon, Oxon : Routledge, c2013.. - xiv, 157 p. ; ill., port.. - (Routledge sports marketing).
1. Introduction.
Includes bibliographical references and index..
ISBN 9780203371282
Electronic books.Corporate sponsorship.Sports -- Marketing.
Ambush marketing in sports : theory and practice
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