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Managing service firms : the power o...
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Skalen, Per.
Managing service firms : the power of managerial marketing
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
the power of managerial marketing
作者:
SkalenPer.,
出版地:
New York
出版者:
Routledge;
出版年:
2010.
面頁冊數:
xii, 185 p.ill. :
集叢名:
Routledge interpretive marketing research
標題:
Electronic books. -
標題:
Marketing - Management. -
標題:
Service industries. -
電子資源:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495
內容註:
Introduction Power and marketing The bureaucratic organization and the reactive employee 'I want to help you' : the power of market and service orientation The power/knowledge of service quality and coaching The managerial rationality of relationship marketing From prescribing marketing practices to studying marketing as practice.
Managing service firms : the power of managerial marketing
Skalen, Per.
Managing service firms
: the power of managerial marketing / Per Skalen. - New York : Routledge, 2010.. - xii, 185 p. ; ill.. - (Routledge interpretive marketing research ; 11).
Introduction.
Includes bibliographical references and index..
ISBN 9780203854495
Electronic books.MarketingService industries. -- Management.
Managing service firms : the power of managerial marketing
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