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Marketing technologies : corporate c...
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Simakova, Elena (1973-)
Marketing technologies : corporate cultures and technological change
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
corporate cultures and technological change
作者:
SimakovaElena, 1973-
出版地:
New York, N.Y.
出版者:
Routledge;
出版年:
2013.
面頁冊數:
xvi, 185 p.
集叢名:
Routledge studies in innovation
標題:
Electronic books. -
標題:
Management - Technological innovations. -
標題:
Technological innovations - Economic aspects. -
標題:
Electronic commerce. -
標題:
Organizational change. -
電子資源:
http://www.tandfebooks.com/isbn/9780203102039
ISBN:
9780203102039
內容註:
1. The 'market turn' in science and technology studies 2. Marketing technologies : in theory and in practice 3. Inside corporations : an ethnographic approach 4. Becoming a neophyte marketer 5. Marketing texts as discursive objects, or do texts speak for themselves 6. 'Softly, softly' tagging the world 7. RFID 'theatre of the proof' 8. Concluding remarks.
Marketing technologies : corporate cultures and technological change
Simakova, Elena
Marketing technologies
: corporate cultures and technological change / Elena Simakova. - New York, N.Y. : Routledge, 2013.. - xvi, 185 p.. - (Routledge studies in innovation ; 25).
1. The 'market turn' in science and technology studies.
Includes bibliographical references (p. [168]-181) and index..
ISBN 9780203102039
Electronic books.ManagementTechnological innovationsElectronic commerce.Organizational change. -- Technological innovations. -- Economic aspects.
Marketing technologies : corporate cultures and technological change
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http://www.tandfebooks.com/isbn/9780203102039
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