語系/ Language: 繁體中文

Relationship marketinga consumer exp...
Conway, Tony.

 

  • Relationship marketinga consumer experience approach /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Relationship marketing/ Steve Baron, Tony Conway, Gary Warnaby.
    其他題名: a consumer experience approach /
    作者: Baron, Steve.
    其他作者: Conway, Tony.
    出版者: Los Angeles :Sage, : 2010.,
    面頁冊數: 1 online resource (viii, 202 p.) :ill. :
    提要註: The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
    標題: Relationship marketing. -
    電子資源: http://www.sageereference.com/view/relationship-marketing/SAGE.xml
    ISBN: 9781446200315 (electronic bk.)
多媒體
評論
  • 新增評論 分享你的心得,請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論,館方有權利刪除任何違反評論規則之發言,情節嚴重者一律停權,以維護所有讀者的自由言論空間。
Export
取書館別
 
 
變更密碼
登入