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Competitive social media marketing s...
IGI Global,

 

  • Competitive social media marketing strategies
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Competitive social media marketing strategies/ Wilson Ozuem and Gordon Bowen, editors.
    其他作者: Bowen, Gordon,
    面頁冊數: PDFs (317 pages) :illustrations. :
    提要註: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by publisher.
    標題: Internet marketing - Social aspects. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8
    ISBN: 9781466697775
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