語系/ Language: 繁體中文

Emerging innovative marketing strate...
Ray, Nilanjan, (1984-)

 

  • Emerging innovative marketing strategies in the tourism industry
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Emerging innovative marketing strategies in the tourism industry/ Nilanjan Ray, editor.
    其他作者: Ray, Nilanjan,
    面頁冊數: PDFs (425 pages) :illustrations. :
    提要註: "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
    標題: Tourism - Marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1
    ISBN: 9781466687004
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