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Handbook of research on retailer-con...
IGI Global,

 

  • Handbook of research on retailer-consumer relationship development
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Handbook of research on retailer-consumer relationship development/ Fabio Musso and Elena Druica, editors.
    其他作者: Musso, Fabio,
    面頁冊數: PDFs (589 pages).
    提要註: "This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.
    標題: Retail trade. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6074-8
    ISBN: 9781466660755
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