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Strategic tools and methods for prom...
IGI Global,

 

  • Strategic tools and methods for promoting hospitality and tourism services
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Strategic tools and methods for promoting hospitality and tourism services/ Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, editors.
    其他作者: George, Babu P.,
    出版者: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global, : [2016],
    面頁冊數: PDFs (326 pages) :illustrations. :
    提要註: "This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher.
    標題: Tourism - Marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9761-4
    ISBN: 9781466697621
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