語系/ Language: 繁體中文

Diverse methods in customer relation...
Lee, In, (1958-)

 

  • Diverse methods in customer relationship marketing and management
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Diverse methods in customer relationship marketing and management/ In Lee, editor.
    其他作者: Lee, In,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xvii, 333 p.)
    提要註: "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--
    標題: Customer relations. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0
    ISBN: 9781522556206 (ebook)
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