語系/ Language: 繁體中文

Marketing techniques for financial i...
Jain, Dhiraj, (1971-)

 

  • Marketing techniques for financial inclusion and development
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing techniques for financial inclusion and development/ Dhiraj Jain and Adya Sharma, editors.
    其他作者: Sharma, Adya,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xx, 311 p.)
    提要註: "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--
    標題: Social integration - Developing countries. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4035-9
    ISBN: 9781522540366 (ebook)
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