語系/ Language: 繁體中文

Building brand identity in the age o...
Ekhlassi, Amir, (1979-)

 

  • Building brand identity in the age of social mediaemerging research and opportunities /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Building brand identity in the age of social media/ by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
    其他題名: emerging research and opportunities /
    作者: Ekhlassi, Amir,
    其他作者: Adibi, Amir Mohammad,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (ix, 189 p.)
    提要註: "This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"--
    標題: Social media. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5143-0
    ISBN: 9781522551447 (ebook)
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