高雄醫學大學圖書館 |

語系/ Language: 繁體中文

登入

回首頁

Digital marketing strategies for fas...

Ozuem, Wilson, (1974-)

Digital marketing strategies for fashion and luxury brands

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital marketing strategies for fashion and luxury brands/ Wilson Ozuem and Yllka Azemi, editors.
其他作者:	Azemi, Yllka,
出版者:	Hershey, Pennsylvania :IGI Global, : [2018],
面頁冊數:	1 online resource (xxiii, 460 p.)
提要註:	"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
標題:	Internet marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
ISBN:	9781522526988 (ebook)

Digital marketing strategies for fashion and luxury brands
Digital marketing strategies for fashion and luxury brands[electronic resource] /Wilson Ozuem and Yllka Azemi, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xxiii, 460 p.)

Includes bibliographical references and index.

Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

ISBN: 9781522526988 (ebook)Subjects--Topical Terms:

359423
Internet marketing.

LC Class. No.: HD9940.A2 / D54 2018e

Dewey Class. No.: 746.9/20688

Digital marketing strategies for fashion and luxury brands
LDR:03145nam a2200277 a 4500 001 314462
003 IGIG
005 20181028100024.0
006 m o d
007 cr cn
008 181108s2018 pau fob 001 0 eng d
010 $z 2017008336
020 $a 9781522526988 (ebook)
020 $a 9781522526971 (hardcover)
035 $a (OCoLC)1008585938
035 $a 1071025250
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HD9940.A2 $b D54 2018e
082 0 4 $a 746.9/20688 $2 23
245 0 0 $a Digital marketing strategies for fashion and luxury brands $h [electronic resource] / $c Wilson Ozuem and Yllka Azemi, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xxiii, 460 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 359423
650 0 $a Luxury goods $x Internet marketing. $3 433394
650 0 $a Fashion merchandising. $3 433312
700 1 $a Azemi, Yllka, $d 1988- $e editor. $3 433393
700 1 $a Ozuem, Wilson, $d 1974- $e editor. $3 407762
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得，請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論，館方有權利刪除任何違反評論規則之發言，情節嚴重者一律停權，以維護所有讀者的自由言論空間。

Export

取書館別