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Maximizing commerce and marketing st...

Burkhalter, Janee N. (1979-)

Maximizing commerce and marketing strategies through micro-blogging

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	WoodNatalie T., 1970-
其他作者:	BurkhalterJanee N., 1979-
其他團體作者:	IGI Global
面頁冊數:	PDFs (380 pages)illustrations. :
標題:	Business planning. -
標題:	Blogs. -
標題:	Marketing - Management. -
標題:	Corporate controversy
標題:	Customer engagement
標題:	Customer service techniques
標題:	Data acquisition and analysis
標題:	Human resource management
標題:	Investment advice
標題:	Performance benchmarking
標題:	Tourism services
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9
附註:	Content Type: text
摘要註:	"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
ISBN:	9781466684096
內容註:	Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox Twitter data acquisition and analysis: methodology and best practice / Stephen Dann Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.

Maximizing commerce and marketing strategies through micro-blogging
Maximizing commerce and marketing strategies through micro-blogging / Janee N. Burkhalter and Natalie T. Wood, editors. - PDFs (380 pages) ; illustrations..
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references and index..
ISBN 9781466684096ISBN 9781466684089
Business planning.Blogs.Marketing -- Management.
Corporate controversyCustomer engagementCustomer service techniquesData acquisition and analysisHuman resource managementInvestment advicePerformance benchmarkingTourism services

Wood, Natalie T.

Maximizing commerce and marketing strategies through micro-blogging
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010 1 $a 9781466684096 $b ebook
010 1 $a 9781466684089
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200 1 $a Maximizing commerce and marketing strategies through micro-blogging $f Janee N. Burkhalter and Natalie T. Wood, editors.
215 1 $a PDFs (380 pages) $c illustrations.
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-8408-9
310 $a Also available in print.
320 $a Includes bibliographical references and index.
327 1 $a Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan $a Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao $a The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie $a Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna $a Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter $a Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley $a Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl $a Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner $a Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce $a Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton $a Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox $a Twitter data acquisition and analysis: methodology and best practice / Stephen Dann $a Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo $a Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann.
330 $a "This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2015008254
452 1 $1 300 $a Print version: $1 001(DLC) 2015008254 $1 0101 $a 1466684089; 9781466684089
606 $a Business planning. $3 345309
606 $a Blogs. $2 lc $3 384904
606 $a Marketing $x Management. $2 lc $3 384639
610 1 $a Corporate controversy
610 1 $a Customer engagement
610 1 $a Customer service techniques
610 1 $a Data acquisition and analysis
610 1 $a Human resource management
610 1 $a Investment advice
610 1 $a Performance benchmarking
610 1 $a Tourism services
676 $a 658.8/72 $v 23
680 $a HF5415.13 $b .M36759 2015e
702 1 $a Wood $b Natalie T. $f 1970- $4 editor. $3 384903
702 1 $a Burkhalter $b Janee N. $f 1979- $4 editor. $3 384902
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8408-9

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