高雄醫學大學圖書館 |

Handbook of research on integrating social media into strategic marketing

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	HajliNick, 1979-
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (438 pages)illustrations. :
Subject:	Strategic planning. -
Subject:	Social media. -
Subject:	Marketing - Social aspects. -
Subject:	Internet marketing. -
Subject:	Brand communities
Subject:	Brand equity
Subject:	Customer relationship management
Subject:	Distributed leadership
Subject:	Employer branding
Subject:	Product development strategies
Subject:	Social commerce
Subject:	Social network analysis
Subject:	Sport marketing
Subject:	Virtual communities of practice
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2
Notes:	Content Type: text
Summary:	"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.
ISBN:	9781466683549
Content Note:	How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli Online sport brand communities: sport brand communities / Nick Hajli Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li The neuroscience of social television / Shaun A Seixas [and 3 others] Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu Understanding customers' behaviour through web data mining models / Valerio Veglio Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen Sports marketing and social media / Reza Mohammadkazemi Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.

Handbook of research on integrating social media into strategic marketing
Handbook of research on integrating social media into strategic marketing / Nick Hajli, editor. - PDFs (438 pages) ; illustrations..
How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references and index..
ISBN 9781466683549ISBN 9781466683532
Strategic planning.Social media.MarketingInternet marketing. -- Social aspects.
Brand communitiesBrand equityCustomer relationship managementDistributed leadershipEmployer brandingProduct development strategiesSocial commerceSocial network analysisSport marketingVirtual communities of practice

Hajli, Nick

Handbook of research on integrating social media into strategic marketing
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200 1 $a Handbook of research on integrating social media into strategic marketing $f Nick Hajli, editor.
215 1 $a PDFs (438 pages) $c illustrations.
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-8353-2
310 $a Also available in print.
320 $a Includes bibliographical references and index.
327 1 $a How social commerce emerged: the role of social word of mouth - social commerce / Nick Hajli $a Co-creating brand value through social commerce / Yichuan Wang, Nick Hajli $a Online sport brand communities: sport brand communities / Nick Hajli $a Understanding the use of social media for employer branding / Maxim Viktor Wolf, Julian Mark Sims, Huadong Yang $a The effects of consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul $a Intellectual property rights and social media: copyright in the digital era - social media and copyrights / Hatem Bugshan $a Value co-creation, social media, and marketing 3.0: towards the search for competitive advantage in firms / Maria Angeles Garcia-Haro, Maria Pilar Martinez-Ruiz, Ricardo Martinez Canas $a The usage of social media in new product development process: the benefits and the challenges / Rebecca Liu, Aysegul Eda Kop $a On the relationship between online social support and users' continuance intention: evidence from social network sites / Xiaolin Lin, Dawei Zhang, Yibai Li $a The neuroscience of social television / Shaun A Seixas [and 3 others] $a Social media and higher education: direct and indirect marketing / Ivan K. Cohen, Julie Salaber $a A continuance model for optimized participation in virtual communities / Mohana Shanmugam, Yusmadi Yah Jusoh $a Social networking sites and marketing strategies / Ying Wu, Malcolm Stewart, Rebecca Liu $a Understanding customers' behaviour through web data mining models / Valerio Veglio $a Social network analysis visualization: a Facebook case study / Mohana Shanmugam [and 3 others] $a Revisiting information systems research in nonprofit context: (non-)adoption 2.0 in a small voluntary club / Ali Eshraghi $a Customer attitudes towards internet banking and social media on internet banking in the UK / Yen-Yao Wang [and 3 others] $a Distributed leadership and its applications in health care settings: social media perspective / Vida Farzipour $a Social media and marketing: the evolution of Tottenham Hotspur Football Club / Ivan K. Cohen $a Sports marketing and social media / Reza Mohammadkazemi $a Social media marketing / Vipin K. Nadda, Sumesh Singh Dadwal, Azmat Firdous.
330 $a "To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2015006726
452 1 $1 300 $a Print version: $1 001(DLC) 2015006726 $1 0101 $a 1466683538; 9781466683532
606 $a Strategic planning. $3 345265
606 $a Social media. $2 lc $3 384690
606 $a Marketing $x Social aspects. $2 lc $3 384702
606 $a Internet marketing. $3 65099
610 1 $a Brand communities
610 1 $a Brand equity
610 1 $a Customer relationship management
610 1 $a Distributed leadership
610 1 $a Employer branding
610 1 $a Product development strategies
610 1 $a Social commerce
610 1 $a Social network analysis
610 1 $a Sport marketing
610 1 $a Virtual communities of practice
676 $a 658.8/72 $v 23
680 $a HF5415.1265 $b .H3566 2015e
702 1 $a Hajli $b Nick $f 1979- $4 editor. $3 384893
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2