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Managing and marketing tourist desti...

Kozak, M. (1968-)

Managing and marketing tourist destinationsstrategies to gain a competitive edge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing and marketing tourist destinations/ by Metin Kozak and Seyhmus Baloglu.
其他題名:	strategies to gain a competitive edge /
作者:	Kozak, M.
其他作者:	Baloglu, Seyhmus.
出版者:	New York :Routledge, : 2011.,
面頁冊數:	xx, 242 p. :ill. :
標題:	Tourism - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203842300
ISBN:	9780203842300 (e-book : PDF)

Managing and marketing tourist destinationsstrategies to gain a competitive edge /
Kozak, M.1968-

Managing and marketing tourist destinationsstrategies to gain a competitive edge /[electronic resource] :by Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. - Routledge advances in tourism. - Routledge advances in tourism..

Includes bibliographical references (p. [219]-238) and index.

pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.

Mode of access: World Wide Web.

ISBN: 9780203842300 (e-book : PDF)Subjects--Topical Terms:

383964
Tourism
--Management.Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: G155.A1 / K684 2011

Dewey Class. No.: 910.68 / K887

Managing and marketing tourist destinationsstrategies to gain a competitive edge /
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245 1 0 $a Managing and marketing tourist destinations $h [electronic resource] : $b strategies to gain a competitive edge / $c by Metin Kozak and Seyhmus Baloglu.
260 $a New York : $c 2011. $b Routledge,
300 $a xx, 242 p. : $b ill.
490 1 $a Routledge advances in tourism
504 $a Includes bibliographical references (p. [219]-238) and index.
505 0 $a pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Tourism $x Management. $3 383964
650 0 $a Tourism $x Marketing. $3 383965
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700 1 $a Baloglu, Seyhmus. $3 383962
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