語系/ Language:
繁體中文
English
KMU OLIS
登入
回首頁
到查詢結果
[ subject:"Marketing" ]
切換:
標籤
|
MARC模式
|
ISBD
Global perspectives on contemporary ...
~
IGI Global,
Global perspectives on contemporary marketing education
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Global perspectives on contemporary marketing education/ Brent Smith and Amiram Porath, editors.
其他作者:
Smith, Brent,
面頁冊數:
PDFs (293 pages) :illustrations. :
提要註:
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
標題:
Marketing - Study and teaching. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9784-3
ISBN:
9781466697850
Global perspectives on contemporary marketing education
Global perspectives on contemporary marketing education
[electronic resource] /Brent Smith and Amiram Porath, editors. - PDFs (293 pages) :illustrations.
Includes bibliographical references and index.
Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldana --
Restricted to subscribers or individual electronic text purchasers.
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781466697850
Standard No.: 10.4018/978-1-4666-9784-3doiSubjects--Topical Terms:
293641
Marketing
--Study and teaching.
LC Class. No.: HF5415 / .G566 2016e
Dewey Class. No.: 658.80071
Global perspectives on contemporary marketing education
LDR
:03272nam a2200349 i 4500
001
299298
003
IGIG
005
19991014112326.0
006
m eo d
007
cr bn |||m|||a
008
161123s2016 paua fob 001 0 eng d
010
$z
2015042006
020
$a
9781466697850
$q
electronic
020
$z
9781466697843
$q
print
024
7
$a
10.4018/978-1-4666-9784-3
$2
doi
035
$a
(CaBNVSL)gtp00565328
035
$a
(OCoLC)946052207
035
$a
00000096
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
050
4
$a
HF5415
$b
.G566 2016e
082
0 4
$a
658.80071
$2
23
245
0 0
$a
Global perspectives on contemporary marketing education
$h
[electronic resource] /
$c
Brent Smith and Amiram Porath, editors.
264
$a
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
$b
IGI Global,
$c
[2016]
300
$a
PDFs (293 pages) :
$b
illustrations.
504
$a
Includes bibliographical references and index.
505
0
$a
Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements in Portugal / Ana Estima, Paulo Duarte -- From marketing education in a developing country to a U.S. master's and/or doctoral degree in marketing / Matt Elbeck -- Nature and geography: tragic voids within marketing textbooks and the external business environment / Brent Smith -- A mental model for teaching strategic marketing management / Homer B. Warren, David J. Burns -- Turning marketing students into active citizens: the learning of consumption and social-related marketing in Thailand / Krittinee Nuttavuthisit -- Using sports history to develop cultural competence in millennial marketers: Title IX, stadium development, and post-apartheid rugby / Stephanie A. Tryce -- Marketing education in Sarawak: looking at it from the employers' viewpoint / Balakrishnan Muniapan, Margaret Lucy Gregory, Lim Ai Ling -- Integrating big data analytics into advertising curriculum: opportunities and challenges in an international context / Kenneth C. C. Yang, Yowei Kang -- Two different aspects of technology regarding marketing education / Amiram Porath -- Preparing students to use marketing technology for decision-making / Camille P. Schuster -- Ethical marketing / Carlos Ballesteros, Dulce Eloisa Saldana --
505
8
$a
Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
530
$a
Also available in print.
538
$a
Mode of access: World Wide Web.
588
$a
Description based on title screen (IGI Global, viewed 04/02/2016).
650
0
$a
Marketing
$x
Study and teaching.
$3
293641
700
1
$a
Smith, Brent,
$d
1973-
$e
editor.
$3
407784
700
1
$a
Porath, Amiram,
$e
editor.
$3
407785
710
2
$a
IGI Global,
$e
publisher.
$3
407735
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9784-3
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得,請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論,館方有權利刪除任何違反評論規則之發言,情節嚴重者一律停權,以維護所有讀者的自由言論空間。
Export
取書館別
處理中
...
變更密碼
登入