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Street marketingthe future of guerri...

Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Street marketing/ Marcel Saucet.
其他題名:	the future of guerrilla marketing and buzz /
作者:	Saucet, Marcel.
出版者:	Santa Barbara :Praeger, : 2015.,
面頁冊數:	xiii, 191 p. :ill. ; : cm;
提要註:	"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
標題:	Internet marketing. -
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440838392
ISBN:	1440838399 (e-book)

Street marketingthe future of guerrilla marketing and buzz /
Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /[electronic resource] :Marcel Saucet. - Santa Barbara :Praeger,2015. - xiii, 191 p. :ill. ;cm

Includes bibliographical references.

"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--

ISBN: 1440838399 (e-book)Subjects--Topical Terms:

359423
Internet marketing.

LC Class. No.: HF5415.1265 / .S28 2015

Dewey Class. No.: 658.8/72

Street marketingthe future of guerrilla marketing and buzz /
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020 $z 1440838380 (alk. paper)
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082 0 4 $a 658.8/72 $2 23
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100 1 $a Saucet, Marcel. $3 407661
245 1 0 $a Street marketing $h [electronic resource] : $b the future of guerrilla marketing and buzz / $c Marcel Saucet.
260 $a Santa Barbara : $b Praeger, $c 2015.
300 $a xiii, 191 p. : $b ill. ; $c cm
504 $a Includes bibliographical references.
520 $a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- $c Provided by publisher.
520 $a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 359423
650 0 $2 96060 $a Target marketing. $3 271148
650 0 $a Consumers' preferences. $3 407662
650 0 $a Relationship marketing. $3 387206
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 407663
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh $3 407664
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh $3 407665
776 1 $z 1440838380
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440838392

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