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Understanding consumer behavior and ...

Rajagopal (1957-)

Understanding consumer behavior and consumption experience

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	Rajagopal1957-
其他作者:	CastañoRaquel, 1962-
其他團體作者:	IGI Global
面頁冊數:	PDFs (303 pages).
標題:	Consumption (Economics) -
標題:	Consumer behavior. -
標題:	Brand relationships
標題:	Consumer emotions
標題:	Cross-cultural perceptions
標題:	Customer vulnerability
標題:	Multicultural marketing
標題:	Social media
標題:	Virtual markets
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6
附註:	Content Type: text
摘要註:	"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
ISBN:	9781466675193
內容註:	Consumer perception: conscious and non-conscious processes Consumption experiences Consumer relationships with brands Consumer well-being and happiness Vulnerable consumers Building and changing consumer attitude Cross-cultural variations in consumer behavior Social group influences Ethnicity and consumerism Consumer behavior in the e-marketplace Routes to market.

Understanding consumer behavior and consumption experience
Rajagopal

Understanding consumer behavior and consumption experience / by Rajagopal and Raquel Castaño. - PDFs (303 pages)..
Consumer perception: conscious and non-conscious processes.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466675193ISBN 9781466675186
Consumption (Economics)Consumer behavior.
Brand relationshipsConsumer emotionsCross-cultural perceptionsCustomer vulnerabilityMulticultural marketingSocial mediaVirtual markets

Castaño, Raquel

Understanding consumer behavior and consumption experience
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009 a(OCoLC)904153685
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010 1 $a 9781466675193 $b ebook
010 1 $a 9781466675186
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020 $b 2014045047
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200 1 $a Understanding consumer behavior and consumption experience $f by Rajagopal and Raquel Castaño.
215 1 $a PDFs (303 pages).
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-7518-6
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Consumer perception: conscious and non-conscious processes $a Consumption experiences $a Consumer relationships with brands $a Consumer well-being and happiness $a Vulnerable consumers $a Building and changing consumer attitude $a Cross-cultural variations in consumer behavior $a Social group influences $a Ethnicity and consumerism $a Consumer behavior in the e-marketplace $a Routes to market.
330 $a "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014045047
452 1 $1 300 $a Print version: $1 001(DLC) 2014045047 $1 0101 $a 1466675187; 9781466675186
606 $a Consumption (Economics) $2 lc $3 384797
606 $a Consumer behavior. $2 lc $3 384796
610 1 $a Brand relationships
610 1 $a Consumer emotions
610 1 $a Cross-cultural perceptions
610 1 $a Customer vulnerability
610 1 $a Multicultural marketing
610 1 $a Social media
610 1 $a Virtual markets
676 $a 658.8/342 $v 23
680 $a HF5415.32 $b .R353 2015e
700 0 $a Rajagopal $f 1957- $4 author. $3 384794
702 1 $a Castaño $b Raquel $f 1962- $4 author. $3 384795
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7518-6

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