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Marketing and managing tourism desti...
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Morrison, Alastair M.
Marketing and managing tourism destinations
紀錄類型:
書目-語言資料,印刷品 : 單行本
作者:
MorrisonAlastair M.,
出版地:
New York
出版者:
Routledge;
出版年:
c2013.
面頁冊數:
xxxiii, 596 p.ill. :
標題:
Electronic books. -
標題:
Tourism - Management. -
標題:
Tourism - Marketing. -
電子資源:
http://www.tandfebooks.com/isbn/9780203081976
ISBN:
9780203081976
內容註:
pt. 1. Introduction to destination management and marketing concepts and roles pt. 2. Destination communications and promotion pt. 3. Destination markets pt. 4. The future of destination management and marketing.
Marketing and managing tourism destinations
Morrison, Alastair M.
Marketing and managing tourism destinations
/ Alastair M. Morrison. - New York : Routledge, c2013.. - xxxiii, 596 p. ; ill..
pt. 1. Introduction to destination management and marketing concepts and roles.
Includes bibliographical references and index..
ISBN 9780203081976
Electronic books.TourismTourism -- Management. -- Marketing.
Marketing and managing tourism destinations
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http://www.tandfebooks.com/isbn/9780203081976
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