• Crisis communication: managing stakeholder relationships/
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Crisis communication: / Audra Diers-Lawson
    Reminder of title: managing stakeholder relationships/
    Author: Diers-Lawson, Audra,
    Published: London; Routledge, : 2020,
    Description: xxi, 319 p.: ill.; : 25cm;
    基督教聖經之智慧書導讀 : "Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated in each chapter are global case studies, ethical challenges and practitioner considerations. Online resources include an extensive set of multi-media materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development. Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing and Strategic Management"--
    Subject: Communication in crisis management. -
    ISBN: 9781138346253 (hard)
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00382862 前棟3F一般圖書區(圖書館) 3F General Monographic Collections (Front Building) 一般圖書 一般圖書 (Book) 541.84 D563 2020 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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