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Marketing and managing tourism desti...
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Morrison, Alastair M.
Marketing and managing tourism destinations
Record Type:
Language materials, printed : monographic
Author:
MorrisonAlastair M.,
Place of Publication:
New York
Published:
Routledge;
Year of Publication:
c2013.
Description:
xxxiii, 596 p.ill. :
Subject:
Electronic books. -
Subject:
Tourism - Management. -
Subject:
Tourism - Marketing. -
Online resource:
http://www.tandfebooks.com/isbn/9780203081976
ISBN:
9780203081976
Content Note:
pt. 1. Introduction to destination management and marketing concepts and roles pt. 2. Destination communications and promotion pt. 3. Destination markets pt. 4. The future of destination management and marketing.
Marketing and managing tourism destinations
Morrison, Alastair M.
Marketing and managing tourism destinations
/ Alastair M. Morrison. - New York : Routledge, c2013.. - xxxiii, 596 p. ; ill..
pt. 1. Introduction to destination management and marketing concepts and roles.
Includes bibliographical references and index..
ISBN 9780203081976
Electronic books.TourismTourism -- Management. -- Marketing.
Marketing and managing tourism destinations
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Also available in print edition.
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Mode of access: World Wide Web.
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http://www.tandfebooks.com/isbn/9780203081976
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