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Marketing :creating and keeping cust...

Zikmund, William G.

Marketing :creating and keeping customers in an e-commerce world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ William G. Zikmund, Michael d'Amico
Reminder of title:	creating and keeping customers in an e-commerce world /
Author:	Zikmund, William G.
other author:	d'Amico, Michael
Published:	Australia :South-Western College Publishing, : c2001,
[NT 15000922]:	7th ed.
Description:	xxxiii,689p. :col. ill.,col. maps ; : 29cm;
Notes:	Includes bibliographical references (p.660-669) and index
Subject:	Marketing -
ISBN:	0-324-07269-4(book only) :

Marketing :creating and keeping customers in an e-commerce world /
Zikmund, William G.

Marketing :creating and keeping customers in an e-commerce world /William G. Zikmund, Michael d'Amico - 7th ed. - Australia :South-Western College Publishing,c2001 - xxxiii,689p. :col. ill.,col. maps ;29cm

Includes bibliographical references (p.660-669) and index

ISBN: 0-324-07269-4(book only) :NT5288Subjects--Topical Terms:

221876
Marketing

Marketing :creating and keeping customers in an e-commerce world /
LDR:00690nam0 2200193 i 450 001 194603
003 2111000- 3-1
008 091215831s2001 au ab b 001engeng d
020 $a 0-324-07269-4(book only) : $c NT5288
020 $a 0-324-02811-3(book plus Info Trac)
035 $a 0255696
040 $a KMU $b eng $c TL $e CCR
040 $b eng $c KMU $c TL
041 0 $a eng
100 1 $2 97000 $a Zikmund, William G. $3 266298
245 0 0 $a Marketing : $b creating and keeping customers in an e-commerce world / $c William G. Zikmund, Michael d'Amico
250 $a 7th ed.
260 $a Australia : $c c2001 $b South-Western College Publishing,
300 $a xxxiii,689p. : $b col. ill.,col. maps ; $c 29cm
500 $a Includes bibliographical references (p.660-669) and index
650 0 $2 96060 $a Marketing $3 221876
700 1 $2 97000 $a d'Amico, Michael $3 266297
900 $c 到館:2009/08/31 $d 編目:2009/08/31

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前棟3F一般圖書區(圖書館) 3F General Monographic Collections (Front Building)

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