Multimodality in practice : investig...
Norris, Sigrid (1961-)

 

  • Multimodality in practice : investigating theory-in-practice-through-methodology
  • Record Type: Language materials, printed : monographic
    Title Information: investigating theory-in-practice-through-methodology
    Secondary Intellectual Responsibility: NorrisSigrid, 1961-
    Place of Publication: New York
    Published: Routledge;
    Year of Publication: 2012.
    Description: xiv, 238 p., [4] p. of platesill. :
    Series: Routledge studies in multimodality
    Subject: Electronic books. -
    Subject: Oral communication. -
    Subject: Social interaction. -
    Subject: Communication - Methodology. -
    Subject: Modality (Linguistics) -
    Online resource: http://www.tandfebooks.com/isbn/9780203801246
    ISBN: 9780203801246
    Content Note: 1. Introduction to Part I : primary focus social actors and their actions / Sigrid Norris 2. Teaching touch/response-feel : a first step to an analysis of touch from an (inter)active perspective / Sigrid Norris 3. Interactive technologies and the function of the senses / Jens Loenhoff 4. Multimodal exchanges and power relations in a public relations department / Helen Sissons 5. Scientific visualizations as discourse nexus : transmission of content or context for making meaning? / Shawn M. Rowe 6. Sacred time : temporal rhythms in Aipan practice / Gudrun Frommherz 7. Constructing and consuming "displays" in online environments / Rodney H. Jones 8. Technology and reception as multimodal remaking / Carey Jewitt 9. Introduction to Part II : primary focus cultural tools / Sigrid Norris 10. Normativity and software : a multimodal social semiotic approach / Emilia Djonov and Theo Van Leeuwen 11. Reception as social action : the case of marketing / Paul White 12. Combining computational tools with systemic functional theory for discourse analysis / Marissa K.L.E., Kay O'Halloran and Kevin Judd 13. Storm over the starship : a geosemiotic analysis of brand co-ownership / Denise M. Conroy and Richard W. Brookes 14. Multimodal texts as mediated actions : voice, synchronization and layered simultaneity in images of disability / Najma Al Zidjaly 15. Mediating multimodal environmental knowledge across animation techniques / Carmen Daniela Maier 16. Multimodality in practice : investigating theory-in-practice-through-methodology / Sigrid Norris.
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