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Social media and crisis communication, 2E/
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Social media and crisis communication, 2E/ / edited by Yan Jin and Lucinda Austin
Author:
Jin, Yan
other author:
Austin, Lucinda
Published:
New York, NY: Routledge, : 2022,
[NT 15000922]:
2nd ed.
Description:
xxv, 406 p.: ill.; : 23cm;
基督教聖經之智慧書導讀 :
"The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--
Subject:
Social media. -
ISBN:
9780367488994 (hard)
Social media and crisis communication, 2E/
Jin, Yan
Social media and crisis communication, 2E/
edited by Yan Jin and Lucinda Austin - 2nd ed. - New York, NY: Routledge, 2022 - xxv, 406 p.: ill.; 23cm
Includes bibliographical references and index.
"The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--
ISBN: 9780367488994 (hard)
LCCN: 2021041528Subjects--Topical Terms:
309887
Social media.
Social media and crisis communication, 2E/
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"The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--
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Austin, Lucinda
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based on 0 review(s)
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前棟3F一般圖書區(圖書館) 3F General Monographic Collections (Front Building)
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前棟3F一般圖書區(圖書館) 3F General Monographic Collections (Front Building)
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541.83 S678 2022
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