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Successful technological integration...

IGI Global

Successful technological integration for competitive advantage in retail settings

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	PantanoEleonora, 1982-
其他團體作者:	IGI Global
面頁冊數:	PDFs (405 pages)illustrations. :
標題:	Retail trade - Management. -
標題:	Retail trade - Technological innovations. -
標題:	Brand management
標題:	Financial sustainability
標題:	In-store digital environment
標題:	Mobile coupon adoption
標題:	Online review analysis
標題:	Self-service systems
標題:	Store design
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8297-9
附註:	Content Type: text
摘要註:	"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.
ISBN:	9781466682986
內容註:	Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit Towards a benchmark in the innovation of the retail channel / Milena Viassone Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.

Successful technological integration for competitive advantage in retail settings
Successful technological integration for competitive advantage in retail settings / Eleonora Pantano, editor. - PDFs (405 pages) ; illustrations..
Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others].
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references and index..
ISBN 9781466682986ISBN 9781466682979
Retail tradeRetail trade -- Management. -- Technological innovations.
Brand managementFinancial sustainabilityIn-store digital environmentMobile coupon adoptionOnline review analysisSelf-service systemsStore design

Pantano, Eleonora

Successful technological integration for competitive advantage in retail settings
LDR:03517nam a2200445 450 001 288596
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009 a(CaBNVSL)gtp00562504
009 a(OCoLC)907238296
009 00000165
010 1 $a 9781466682986 $b ebook
010 1 $a 9781466682979
012 0 $a 10.4018/978-1-4666-8297-9
020 $b 2015003850
100 $a 20151127d2015 y0engy50 b
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105 $a a a 001yy
200 1 $a Successful technological integration for competitive advantage in retail settings $f Eleonora Pantano, editor.
215 1 $a PDFs (405 pages) $c illustrations.
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-8297-9
310 $a Also available in print.
320 $a Includes bibliographical references and index.
327 1 $a Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] $a Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano $a A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille $a Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] $a Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha $a Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker $a Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers $a Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber $a Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit $a Towards a benchmark in the innovation of the retail channel / Milena Viassone $a Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] $a Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo $a Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac $a The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.
330 $a "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2015003850
452 1 $1 300 $a Print version: $1 001(DLC) 2015003850 $1 0101 $a 1466682973; 9781466682979
606 $a Retail trade $x Management. $2 lc $3 384862
606 $a Retail trade $x Technological innovations. $2 lc $3 384861
610 1 $a Brand management
610 1 $a Financial sustainability
610 1 $a In-store digital environment
610 1 $a Mobile coupon adoption
610 1 $a Online review analysis
610 1 $a Self-service systems
610 1 $a Store design
676 $a 658.8/7 $v 23
680 $a HF5429 $b .S795 2015e
702 1 $a Pantano $b Eleonora $f 1982- $4 editor. $3 384860
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8297-9

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