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Managing service firmsthe power of m...

Skalen, Per.

Managing service firmsthe power of managerial marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing service firms/ Per Skalen.
其他題名:	the power of managerial marketing /
作者:	Skalen, Per.
出版者:	New York :Routledge, : 2010.,
面頁冊數:	xii, 185 p. :ill. :
標題:	Service industries. -
電子資源:	http://www.tandfebooks.com/isbn/9780203854495
ISBN:	9780203854495 (e-book : PDF)

Managing service firmsthe power of managerial marketing /
Skalen, Per.

Managing service firmsthe power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;11..

Includes bibliographical references and index.

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

Mode of access: World Wide Web.

ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:

383968
Service industries.
Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: HD9980.5 / .S55 2010

Dewey Class. No.: 658.8 / S626

Managing service firmsthe power of managerial marketing /
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490 1 $a Routledge interpretive marketing research ; $v 11
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Service industries. $3 383968
650 0 $2 96060 $a Marketing $x Management. $3 247826
655 7 $a Electronic books. $2 local $3 228523
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856 4 0 $u http://www.tandfebooks.com/isbn/9780203854495

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