高雄醫學大學圖書館 |

語系/ Language: 繁體中文

登入

回首頁

Creating value with big data analyticsmaking smarter marketing decisions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creating value with big data analytics/ Peter C. Verhoef, Edwin Kooge and Natasha Walk.
其他題名:	making smarter marketing decisions /
作者:	Verhoef, Peter C.,
其他作者:	Kooge, Edwin.
出版者:	London :Routledge, : 2016.,
面頁冊數:	1 online resource (xxii, 316 p.)
標題:	Big data. -
電子資源:	https://www.taylorfrancis.com/books/9781317561927
ISBN:	9781317561927 (e-book)

Creating value with big data analyticsmaking smarter marketing decisions /
Verhoef, Peter C.,

Creating value with big data analyticsmaking smarter marketing decisions /[electronic resource] :Peter C. Verhoef, Edwin Kooge and Natasha Walk. - London :Routledge,2016. - 1 online resource (xxii, 316 p.)

Includes bibliographical references and index.

1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.

ISBN: 9781317561927 (e-book)Subjects--Topical Terms:

387512
Big data.

LC Class. No.: HF5415.32 / .V475 2016

Dewey Class. No.: 658.83 / V514

Creating value with big data analyticsmaking smarter marketing decisions /
LDR:01534cam a2200289 a 4500 001 314778
003 FlBoTFG
005 20181031165216.0
006 m o d
007 cr
008 181108s2016 enka ob 001 0 eng d
020 $a 9781317561927 (e-book)
020 $a 9781315734750 (e-book : PDF)
020 $a 9781317561903 (e-book: Mobi)
020 $a 9781317561910 (e-book: ePub)
020 $a 9781138837959 (hardback)
020 $a 9781138837973 (paperback)
035 $a (OCoLC)958098912
035 $a 1071025567
040 $a FlBoTFG $c FlBoTFG
050 4 $a HF5415.32 $b .V475 2016
082 0 4 $a 658.83 $b V514
100 1 $a Verhoef, Peter C., $e author. $3 434317
245 1 0 $a Creating value with big data analytics $h [electronic resource] : $b making smarter marketing decisions / $c Peter C. Verhoef, Edwin Kooge and Natasha Walk.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xxii, 316 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
650 0 $a Big data. $3 387512
650 0 $a Consumer profiling. $3 387337
650 0 $a Marketing $x Data processing. $3 408594
700 1 $a Kooge, Edwin. $3 434318
700 1 $a Walk, Natasha. $3 434319
856 4 0 $u https://www.taylorfrancis.com/books/9781317561927

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得，請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論，館方有權利刪除任何違反評論規則之發言，情節嚴重者一律停權，以維護所有讀者的自由言論空間。

Export

取書館別

登入

請輸入帳號密碼

帳號(必備) 　　　　　　　　　　(請輸入學號/職號).

密碼
　　　　　 (請輸入學校電子郵件密碼)
.
　　　　本校和附屬機構教職員工生，可透過校務資訊系統【快速登入區】進行登入，不用再認證。

　　　　校內教職員工及學生

　　　　帳號：學號/職號；密碼：本校電子信箱密碼

　　　　附屬機構醫事人員、其他非編制內教職員工

　　　　帳號：職號；密碼：身份證號共10碼，英文字母大寫

　　　　校友及外校實習生

　　　　帳號：借書證上之條碼號；密碼：請點選忘記密碼重新設定

　　　　如有任何問題歡迎洽詢圖書館流通櫃台(分機2133*83;read@kmu.edu.tw)，謝謝。

　　　　　　　　～請尊重智慧財產權，勿非法影印～

　　　　　Login information for International Students: *Username: Student ID Password: KMU Email Password

　　　　　If you have any question, please contact us. (Tel : 07-3121101#2133#83; Email: read@kmu.edu.tw)

　　　　　~Please respect the Intellectual Property Rights, do not use illegal copies of textbooks ~

請在此電腦上記得個人資料

取消忘記密碼? Forgot your password? (請注意！您必須已在系統登記E-mail信箱方能使用。且忘記密碼功能不適用校院內教職員及學生)