Goyal, Anita (1972-)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Innovations in services marketing and management : strategies for emerging economies
by:
IGI Global; Goyal, Anita (1972-)
(Language materials, printed)
, [editor.]
Subjects
Market orientation
HD9980.5
Innovative marketing strategies
Change management
Healthcare delivery
Marketing- Mangement
Organizational innovations
658.8
Service industries- Marketing.
Public service innovation
Service industries- Management.
Employee management
Society and the consumer
Customer relationship management