Bowen, Gordon (1950-)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Computer-mediated marketing strategies : social media and online brand communities
by:
IGI Global; Ozuem, Wilson (1974-); Bowen, Gordon (1950-)
(Language materials, printed)
, [editor.]
Subjects
658.8/72
Retail store front
Future trends in social networks
Social media.
Digital marketing communications
Web analytics
HF5415.1265
Consumer behavior
Marketing- Social aspects.
Stakeholder interaction
Digital engagement
Internet marketing- Social aspects.
Online social networks.
Competitive advantage