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Understanding consumer behavior and ...

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Rajagopal (1957-)

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Castaño, Raquel (1962-)

Overview

Works:	1 works in 0 publications in 0 languages

Titles

Understanding consumer behavior and consumption experience by: Rajagopal (1957-); IGI Global; Castaño, Raquel (1962-) (Language materials, printed) , [author.]

Subjects

Brand relationships HF5415.32 Consumer behavior. 658.8/342 Social media Consumption (Economics) Multicultural marketing Customer vulnerability Consumer emotions Virtual markets Cross-cultural perceptions

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