洪國軒

知名藝人抑或網紅素人代言?不同類型代言人對皮膚保養品廣告效益之影響 – 以Instagram為例 = The influence of traditional celebrity versus instafamous endorsement of skin care products on advertising effectiveness - a case study of instagram by: 洪國軒 (書目-語言資料,印刷品)