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Experiential marketing :how to get c...

Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experiential marketing :/ Bernd H. Schmitt.
Reminder of title:	how to get customers to sense, feel, think, act, and relate to your company and brands /
Author:	Schmitt, Bernd.
Published:	New York :Free Press, : c1999.,
Description:	xix, 280 p. :ill. ; : 23 cm.;
Subject:	Branding (Marketing) -
ISBN:	9781451636369 (pbk.) :

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;23 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 9781451636369 (pbk.) :NT675Subjects--Topical Terms:

304507
Branding (Marketing)

LC Class. No.: HF5415.13 / .S343 1999

Dewey Class. No.: 658.8/27

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
LDR:00752cam2 22001931 450C 001 218408
008 110803b c 000 0 eng
008 11080315s1999 nyua b 001 0 eng
020 $a 9781451636369 (pbk.) : $c NT675
040 $a KMU $d KMU
041 0 # $a eng
044 $a xxu
050 0 0 $a HF5415.13 $b .S343 1999
082 0 0 $a 658.8/27 $2 21
087 $a 496 $b S355 1999
100 1 $a Schmitt, Bernd. $3 304506
245 1 0 $a Experiential marketing : $b how to get customers to sense, feel, think, act, and relate to your company and brands / $c Bernd H. Schmitt.
260 # $a New York : $c c1999. $b Free Press,
300 $a xix, 280 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 255-265) and index.
650 # 0 $a Branding (Marketing) $3 304507
650 # 0 $a Corporate image. $3 304508
740 0 # $a How to get customers to sense, feel, think, act, and relate to your company and brands.