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Social media metrics for dummies /

Poston, Leslie.

Social media metrics for dummies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social media metrics for dummies // by Leslie Poston.
作者:	Poston, Leslie.
出版者:	Hoboken, NJ :John Wiley & Sons, : c2012.,
面頁冊數:	xx, 306 p. :ill. ; : 23 cm.;
附註:	Includes index.
提要註:	Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
標題:	Online social networks - Economic aspects. -
ISBN:	9781118027752 (pbk.) :

Social media metrics for dummies /
Poston, Leslie.

Social media metrics for dummies /by Leslie Poston. - Hoboken, NJ :John Wiley & Sons,c2012. - xx, 306 p. :ill. ;23 cm. - --For dummies. - --For dummies..

Includes index.

Metrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.

ISBN: 9781118027752 (pbk.) :NT735Subjects--Topical Terms:

359425
Online social networks
--Economic aspects.

LC Class. No.: HF6146.I58 / P67 2012

Dewey Class. No.: 658.8/72

Social media metrics for dummies /
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008 140110s2012 njua 001 0 eng d
020 $a 9781118027752 (pbk.) : $c NT735
020 $a 1118027752 (pbk.)
025 $a Brodart-BCL
035 $a (OCoLC)795352113 $z (OCoLC)796014349
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050 4 $a HF6146.I58 $b P67 2012
082 0 4 $a 658.8/72 $2 23
087 $a 496 $b P858 2012
100 1 $a Poston, Leslie. $3 359422
245 1 0 $a Social media metrics for dummies / $c by Leslie Poston.
260 $a Hoboken, NJ : $c c2012. $b John Wiley & Sons,
300 $a xx, 306 p. : $b ill. ; $c 23 cm.
490 1 $a --For dummies
500 $a Includes index.
505 0 $a Metrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.
520 $a Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
650 0 $a Online social networks $x Economic aspects. $3 359425
650 0 $2 96060 $a Marketing research. $3 247806
650 0 $a Social media $x Economic aspects. $3 359424
650 0 $a Internet marketing. $3 359423
830 0 $a --For dummies. $3 322506