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Ambush marketing in sportstheory and...

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Nufer, Gerd.

Ambush marketing in sportstheory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ambush marketing in sports/ Gerd Nufer.
其他題名:	theory and practice /
作者:	Nufer, Gerd.
出版者:	Abingdon, Oxon :Routledge, : c2013.,
面頁冊數:	xiv, 157 p. :ill., port. :
標題:	Corporate sponsorship. -
電子資源:	http://www.tandfebooks.com/isbn/9780203371282
ISBN:	9780203371282 (e-book : PDF)

Ambush marketing in sportstheory and practice /
Nufer, Gerd.

Ambush marketing in sportstheory and practice /[electronic resource] :Gerd Nufer. - Abingdon, Oxon :Routledge,c2013. - xiv, 157 p. :ill., port. - Routledge sports marketing.

Includes bibliographical references and index.

1. Introduction -- 2. Theoretical foundation of ambush marketing -- 3. Ambush marketing in practice -- 4. Structuring the strategies and manifestations of ambush marketing -- 5. Consequences of ambush marketing -- 6. Interdisciplinary evaluation of ambush marketing -- 7. Prevention of ambush marketing -- 8. Empirical research on the impact of ambush marketing -- 9. Critical assessment of ambush marketing -- 10. Final observations.

Mode of access: World Wide Web.

ISBN: 9780203371282 (e-book : PDF)Subjects--Topical Terms:

383657
Corporate sponsorship.
Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: GV716 / .N84 2013

Dewey Class. No.: 796.069 / N964

Ambush marketing in sportstheory and practice /
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050 $a GV716 $b .N84 2013
082 $a 796.069 $b N964
100 1 $a Nufer, Gerd. $3 383655
245 1 0 $a Ambush marketing in sports $h [electronic resource] : $b theory and practice / $c Gerd Nufer.
260 $a Abingdon, Oxon : $c c2013. $b Routledge,
300 $a xiv, 157 p. : $b ill., port.
490 0 $a Routledge sports marketing
504 $a Includes bibliographical references and index.
505 0 $a 1. Introduction -- 2. Theoretical foundation of ambush marketing -- 3. Ambush marketing in practice -- 4. Structuring the strategies and manifestations of ambush marketing -- 5. Consequences of ambush marketing -- 6. Interdisciplinary evaluation of ambush marketing -- 7. Prevention of ambush marketing -- 8. Empirical research on the impact of ambush marketing -- 9. Critical assessment of ambush marketing -- 10. Final observations.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Corporate sponsorship. $3 383657
650 0 $a Sports $x Marketing. $3 383656
655 7 $a Electronic books. $2 local $3 228523
776 1 $z 9780415626781 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203371282

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