Language:
English
繁體中文
KMU OLIS
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Managing service firmsthe power of m...
~
Skalen, Per.
Managing service firmsthe power of managerial marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Managing service firms/ Per Skalen.
Reminder of title:
the power of managerial marketing /
Author:
Skalen, Per.
Published:
New York :Routledge, : 2010.,
Description:
xii, 185 p. :ill. :
Subject:
Service industries. -
Online resource:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495 (e-book : PDF)
Managing service firmsthe power of managerial marketing /
Skalen, Per.
Managing service firms
the power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;11..
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:
383968
Service industries.
Index Terms--Genre/Form:
228523
Electronic books.
LC Class. No.: HD9980.5 / .S55 2010
Dewey Class. No.: 658.8 / S626
Managing service firmsthe power of managerial marketing /
LDR
:01192cam 2200253Ia 4500
001
288359
003
FlBoTFG
005
20101102123029.0
008
151127s2010 nyua sb 001 0 eng d
020
$a
9780203854495 (e-book : PDF)
035
$a
00000382
040
$a
FlBoTFG
$c
FlBoTFG
050
$a
HD9980.5
$b
.S55 2010
082
$a
658.8
$b
S626
100
1
$a
Skalen, Per.
$3
383966
245
1 0
$a
Managing service firms
$h
[electronic resource] :
$b
the power of managerial marketing /
$c
Per Skalen.
260
$a
New York :
$c
2010.
$b
Routledge,
300
$a
xii, 185 p. :
$b
ill.
490
1
$a
Routledge interpretive marketing research ;
$v
11
504
$a
Includes bibliographical references and index.
505
0
$a
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
530
$a
Also available in print edition.
538
$a
Mode of access: World Wide Web.
650
0
$a
Service industries.
$3
383968
650
0
$2
96060
$a
Marketing
$x
Management.
$3
247826
655
7
$a
Electronic books.
$2
local
$3
228523
776
1
$z
9780415473262
776
1
$z
0415473268
830
0
$a
Routledge interpretive marketing research series ;
$v
11.
$3
383967
856
4 0
$u
http://www.tandfebooks.com/isbn/9780203854495
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login