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Managing service firmsthe power of m...
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Skalen, Per.
Managing service firmsthe power of managerial marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Managing service firms/ Per Skalen.
其他題名:
the power of managerial marketing /
作者:
Skalen, Per.
出版者:
New York :Routledge, : 2010.,
面頁冊數:
xii, 185 p. :ill. :
標題:
Service industries. -
電子資源:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495 (e-book : PDF)
Managing service firmsthe power of managerial marketing /
Skalen, Per.
Managing service firms
the power of managerial marketing /[electronic resource] :Per Skalen. - New York :Routledge,2010. - xii, 185 p. :ill. - Routledge interpretive marketing research ;11. - Routledge interpretive marketing research series ;11..
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
Mode of access: World Wide Web.
ISBN: 9780203854495 (e-book : PDF)Subjects--Topical Terms:
383968
Service industries.
Index Terms--Genre/Form:
228523
Electronic books.
LC Class. No.: HD9980.5 / .S55 2010
Dewey Class. No.: 658.8 / S626
Managing service firmsthe power of managerial marketing /
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