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Sustainable marketing of cultural an...
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Chhabra, Deepack, (1963-)
Sustainable marketing of cultural and heritage tourism
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Sustainable marketing of cultural and heritage tourism/ Deepak [i.e. Deepack] Chhabra.
作者:
Chhabra, Deepack,
出版者:
Milton Park, Abingdon, Oxon ;Routledge, : 2010.,
面頁冊數:
xii, 238 p. :ill. :
標題:
Heritage tourism. -
電子資源:
http://www.tandfebooks.com/isbn/9780203855416
ISBN:
9780203855416 (e-book : PDF)
Sustainable marketing of cultural and heritage tourism
Chhabra, Deepack,1963-
Sustainable marketing of cultural and heritage tourism
[electronic resource] /Deepak [i.e. Deepack] Chhabra. - Milton Park, Abingdon, Oxon ;Routledge,2010. - xii, 238 p. :ill. - Routledge critical studies in tourism, business and management.
Includes bibliographical references and index.
1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.
Mode of access: World Wide Web.
ISBN: 9780203855416 (e-book : PDF)Subjects--Topical Terms:
363218
Heritage tourism.
Index Terms--Genre/Form:
228523
Electronic books.
LC Class. No.: G156.5.H47 / C48 2010
Dewey Class. No.: 910.688 / C531
Sustainable marketing of cultural and heritage tourism
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http://www.tandfebooks.com/isbn/9780203855416
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